Vineland Research and Innovation Centre Bet on the Next Big Apple

October 8, 2025

Vineland Research and Innovation Centre is gearing up to release its first commercial apple variety, backed by 14 years of consumer-driven breeding and sensory research. With texture topping the list of consumer preferences, the team is betting their crisp, flavorful apples will earn shelf space—even in a crowded market dominated by Honeycrisp.

Read the full article from the 8 October E-edition of The Good Fruit Grower HERE

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