ANFIC: Assisting Australian fruit growers compete in a changing world

Gavin Porter CEO of ANFIC and AIGN® describes how ANFIC works to help fruit growers in Australia compete in both the domestic and export markets through the introduction of new, improved fruit varieties.  Gavin states, “Understanding consumer needs and preferences and aligning our production and marketing strategy with those expectations is essential to success.”

The article can be found in the July 2023 edition of the digital magazine The Australian Farmer